Social Media Contents
Where gaming culture meets high-impact design. These works focus on trend-driven video production and 2D asset creation that drives community conversation and maximizes platform-specific reach.
Record-Breaking Engagement
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This video achieved a 15.77% engagement rate, the highest in the past two years, the second highest in brand history.
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Designed to foster community conversation and highlight in-game player achievements.
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Combined in-game footage with custom motion graphics to tell a 15-second story. This project saw a significant spike in organic comment volume and user-generated content (UGC) mentions.
Community-Driven Viral Meme
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A reactive meme video built from funny user comments found on previous posts.
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Used "social listening" to transform community feedback into a high-impact visual. This unexpectedly went viral, achieving the highest comment volume in the brand’s history.
Full-Pipeline Multimedia Production
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This project targeted "gaming nostalgia" to create a viral crossover moment, achieved 15.47% engagement rate.
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Created 100% original 8-bit sprites and custom UI from scratch to leverage gaming nostalgia and drive viral engagement.
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Tools: Photoshop (Pixel Art), After Effects (Motion Graphics).
Gameplay Enhancement
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Transforming raw game replay footage into a high-fidelity, cinematic experience.
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Leveraged advanced camera work, color grading, and sound to elevate standard gameplay into a polished cinematic.
Promotional Motion Design
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Integrated brand-approved assets with kinetic typography and dynamic transitions to drive player conversion and event awareness.
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Tools: Photoshop, After Effects, Premiere Pro
Digital Art Work
Concept Arts
These concept art pieces were created for different game ideas that feature bright and vibrant colors, in J-RPG style.
Background Arts - Deepcover
The background arts for an educational mobile game called 'Deepcover' which helps senior people learn about online scams in real life. The art depict various cities around the world and I've taken inspiration from the New Yorker, decided to go with a watercolor and hand-drawn style.
Drawings and Practices
Here are some other drawings and daily practices that I enjoy doing for fun. I absolutely love drawing!
3D Works
I am also a skilled 3D lighting and compositing artist. Modeling and lighting were my major back in school, and I still have a passion for it today.
